The cafés are self-service, that is once the order is ready the customers have to go to the counter and collect it. Customers enter the cafes and place an order at the counter and pay for it. Tim Hortons has several simple business processes. Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Tim Hortons. It also sponsors events like ice hockey tournaments, earn-a-bike program, swimming competitions, Enactus and food drives. The Tims Rewards program provides additional benefits to its loyal customers. There is a Tim Hortons children’s foundation which sponsors underprivileged kids from Canada and the United States to go for high-end summer camps. It associates itself with the Canadian culture through various adverts which emphasize on the story of Tim Hortons and Canadians’ love for donuts as they consume the most donuts in the world per year. It takes place every year in February and prizes like TVs and vehicles are given to lucky winners. Tim Hortons promotes its brand through a campaign called ‘roll up the rim’ where the customers roll the rim of their coffee cups after the drink to see what prize they have got. The promotional and advertising strategy in the Tim Hortons marketing strategy is as follows: Tim Hortons Promotion & Advertising Strategy: Also, the famous coffee grinds are available on ecommerce stores like Amazon for purchase.
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